Chat GPT launched its own search engine called, Search GPT. Could this be a detriment to Google's dominance in the search engine market?

Interruption vs Responsive ads will dictate how you target your audience. If you're on Facebook you need an ad that will shock and surprise to grab attention. If you're on Google you need an ad that fits the answer to the question your target customer is asking.

Facebook allows for you to see all ads your competitors are running in an effort to promote paid visibility. Take advantage of this feature to test new ads and beat out the competition.

Between Google Gemini, Chat GPT, and Meta AI you're seeing AI on a consistent basis. Knowing how to interact with it and use it to your advantage will help set your business apart.

The art of writing great hooks will make or break your social media. Typically, negative hooks that let your customer know they're doing something wrong, need to avoid something, or need to fix something will outperform positive hooks.

Taking after big brands like Stanley, it's important to consider momentum when scaling a brand or business. Paid ads are advantageous, but lack scalable momentum for your business.